Services: Brand Positioning, Logo Design, Brand Story, Photography Asset Creation, Collateral including Stationery and Image Brochure
Telling a 50 Year Old Story for the First Time
McCubbin Hosiery, a third generation family owned company, has a rich history of introducing creativity, innovation and new technology to the hosiery industry.
McCubbin primarily manufactures superior hosiery for women and children, and soft soled slippers for children. They supply both top name brands and private label programs. Strong brands like Stride Rite, Keds, Absorba and New Baby trust McCubbin to maintain quality and creativity in design and product development. These companies rely on McCubbin’s outstanding sourcing capabilities, trademark innovation and respected reputation.
An important presentation for a large licensing deal prompted the need for a strong brand and updated presentation materials.
The client’s objectives:
Reinforce and grow client base
Communicate dominance in current market
Develop brand awareness in new markets
The McCubbin brand identity visually represents a thread becoming the McCubbin “M.” The three lines used to create one letterform represent three generations of family ownership guiding one company, as well as a thread becoming a hosiery product. The vertical lines in the mark are reminiscent of the vertical striations found in a sock. The mark is whimsical, and conveys the innovation and creativity McCubbin brings to the trade while still using a traditional letterform mark to represent the company.
Making a Lasting Impression
Reinventing their brand has been very successful for McCubbin. Along with their new print collateral, they have closed large licensing deals and garnered attention from some of the most well-known brands in the country. Whose socks will they be weaving next?
– David McCubbin
Products, raw materials and embellishment details were photographed in addition to the sock illustrations to maximize the value for the client. This provided a variety of assets for use in branded materials, environmental signage, website and marketing.
Best of Collateral Award at the ADDY® Awards
Gold ADDY® Award
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