Industry: Retail, Running
Services: Brand Positioning, Naming Consultation, Logo Design, Brand Consulting
Iconic Brand Identity: An Instant Classic
When opening their new store, co-owners Burke and Jon Beck desired a brand design that would catapult them above the competition and reflect the contemporary architecture in Classen Curve, an innovative and upscale shopping destination.
The client’s objectives:
- create a new retail store brand
- become the number one running store in the region
- be known for complimentary gait analysis service and most knowledgeable staff
Color is critical to this brand. Bright red and vivid yellow-gold emit energy and evoke feelings of excitement and fun. Multiple greys and black provide strong neutrals that convey trust and solidarity. These colors translate well to retail space, wearables and events. You can see those Red Coyote runners coming from a mile away.
A foundation for a movement
The brand positioning was a springboard for the store’s unique approach, combining programming and community engagement (races, events, weekly community walks and training runs) with top-notch education and service. The store offers a custom fitting process that analyzes each individual’s product needs and educates the people on how to best use the products to optimize their results.
The Red Coyote logo is iconic, recognizable and its implementation on store signage, staff uniforms and other promotional materials looks clean and sophisticated.
“Jon and I had always dreamed of moving back to Oklahoma City and opening our own store someday, and when we began that process we knew we had to get it right. Sarah’s team coached us through the naming process and created our logo. S Design helped us pause, think and really strategize. The logo has become iconic! People all over the world recognize Red Coyote and we love that. We genuinely owe a great deal of our success to our logo/brand!”
Competitor Magazine, 2015
top 50 running store
Competitor Magazine, every year
- Every year in business, Competitor Magazine has ranked Red Coyote as one of the top 50 running stores in the US, being named Best Running Store in the US in 2015.
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