medicine with a mission
Harold Hamm Diabetes Center
Industry: Health Care
Services: Brand Positioning, Logo Design, Collateral
This new mark is an H. Multiple shapes come together to create the form, suggesting the multiple aspects that comprise the Center. The H shape is influenced by a combination of a chromosome pair, as diagrammed in a genome, and the cross-cut X of a DNA helix. The design is crafted to convey stability, as well as simplified and made heavier to work well with the OU and OU Medicine logos; the crossbar suggests the Center as a bridge to the diabetes community, but also feels progressive and medical. Some of us even see people in the mark, working together.
Blue was selected for the logo as it is comforting, conveys heath care, and is the color of diabetes awareness